![]() High context cultures assume a lot of shared references and background. ![]() the US-where there’s more “inside lingo”, as it were. Within that group, some cultures who speak English still manage to be higher context than others-as Meyer explains in the case of the UK vs. This is because English is a very literal language. Meyer notes that on the graph above, English-speaking countries tend to be on the Low Context end of the spectrum. They tend to be very literal and explanatory in nature. Low Context cultures assume little to no shared references. She refers to one end of the scale as “low context” and the other “high context”. What’s at issue is how much context each culture expects or assumes prior to verbalizing things-as well as between and after verbalization. Meyer begins her deep dive by putting up the spectrum or scale on which cultures can fall for communicating. With that, Meyer jumps into 3 specific dimensions or scales of the culture map, to show both what it can tell us about other cultures, but also what it might help us do in order to close gaps and prevent misunderstandings. ![]() “We’re talking about how a society perceives individual behavior.” “We’re not talking about what individuals are like,” she says. ![]() Second, Meyer points out that the focus here is not on how particular people act. But there are Danes near the far end of the range (toward indirect negative feedback) who could get by just fine with many folks in Thailand, and even more in the U.S. So a very Danish Dane may give very direct negative feedback, and that wouldn’t jibe with a very Thai individual, or someone on the far end of the U.S. The range of acceptable directness and candor of negative feedback may veer more to one side for the Danes, but to the other side for people in the US-and even more so in Thailand. She gives the example of negative feedback in Denmark. She explains that we can think of a country’s position on the culture map “as a midpoint of what would be considered acceptable behavior in one environment.” While the maps can be very useful, she points out 2 things about her culture map project in general, and this talk in particular.įirst, she notes that there is nuance and variance at work in the attributes of cultures. Thus far, Meyer and her colleagues have mapped out over 62 countries. The Concept of a Culture MapĬulture mapping breaks down interpersonal behaviors into 8 scales, where cultures can be placed on a spectrum regarding how they tend to interact with others along different dimensions. Meyer’s focus at the Nordic Business Forum 2022 was using the concept of culture maps-a concept she pioneered in her 2014 book-to help people conduct business more effectively across cultures. INSEAD Professor and author Erin Meyer has made a career out of studying these differences, mapping them out, and helping people understand how to navigate the inevitable tensions that pop up between them in a business setting. Globalization has become so much the norm over the last half-century that it can be easy to forget that doing business with people from a country at the other end of the world is, well, doing business with people from the other end of the world! Despite the use of common languages, concepts, and tools in business, there remain important cultural differences. Nordic Business Forum as a work-based project at Haaga-HeliaĬustomer service, NBF Team and Invoicing Details Read Our Latest Blog Posts & Company News How to organize a public screening of NBF Livestream How to set up the NBF livestream player on your internal website Online Ticket, Group License, Remote Group License More Information on NBF Partnership Opportunities Media accreditations, Press Releases, Photos, Logos, and Guidelines Courageous Leadership on 25-26 September 2024, HelsinkiĪll the relevant information regarding your visit to NBF
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